The Microsoft CSP Program: a booming opportunity Historically, corporate IT strategies were straightforward: buy the hardware and software, and manage it on-premises. But the cloud has swept that world away — at breathtaking speed. It seems like yesterday when companies were ‘getting ready’ for the cloud — today, they’ve likely moved whole swathes of their business into…

Cloud businesses need access to a host of applications that support their dynamic marketplace requirements to remain competitive. When these applications are not communicating with each other or have difficulty integrating into your existing infrastructure, it can disrupt your business continuity and cause your business to fall behind the pack. …

Cloud marketplaces have been growing in popularity in recent years and this growth shows no signs of slowing down. Experts expect the sector to be valued at $623 billion by 2023. …

Microsoft introduces perpetual software licenses in the CSP program Starting early in 2021, Microsoft announced that all partners enrolled in the Cloud Solution Provider (CSP) program will be able to sell commercial perpetual software licenses for on-premises deployment through CSP. Previously these software licenses were available via other programs, such as the Microsoft Open License program, which was created…

Provisioning cloud services has become difficult to manage in recent years, with the number of cloud providers and service offerings increasing in quantity (and complexity) every day. Poor provisioning can deter end-customers and resellers from finding and engaging with your marketplace. Adopting a continuous approach to services’ cloud provisioning, paired…

Tougher times call for easier cloud customer journeys 2020 has been a strange year for everyone. As well as riding a pandemic unprecedented in modern times, it’s been the year when businesses have adopted online collaboration — and the cloud-based services that enable it — like never before. Transformations that might have taken years under business-as-usual have been…

Every Cloud Solution Provider (CSP) gets to the point where certain manual processes limit business growth and efficiency. At that point, it comes down to two choices: hire more hands to manage an increasing customer base or increase automation of your services. Although businesses usually can’t help but hire more…

It may seem easy to be a Cloud Service Provider (CSP) on paper. But you know it requires far more than simply acting as the middle party between the cloud vendor and the end customer. Successful CSPs need to be able to add value and act as a sustainable partner…

Integrations are essential in the age of the cloud Integrations can boost the growth of CSPs by meeting customer needs and creating additional income streams. What should you know about planning and deploying integrations in your organization? Why You Should Care About Integrations You’re likely using tools from a variety of vendors in your business — the same logic applies to your customers. Enterprises use…